Interactive Infographic Examples BBC's "Will a Robot Take Your Job?" They need to be relevant to the information the infographic covers and tailored to keep readers hooked. Just make sure the ones you decide to include are engaging and appropriate without being too jarring. There are tons of interactive elements you can choose to make your infographic pop. If your data covers physical landmarks or geographic data, think about including a heat map. If you'd like to show them how your data might impact them personally, try including a survey. If you want readers to test their knowledge of the subject you're covering, consider using a quiz. Determine and apply the interactive elements you'd like to include.įinally, once you've pinned down the written and visual themes you want to use to convey your data, you need to identify and apply the interactive elements that can best complement and enhance them. Breaking up that kind of cohesion can be jarring and turn some readers off. That means maintaining consistency in the color, tone, and visual medium you decide to go with. The key here is to abide by a consistent theme. When making an interactive infographic, you need to incorporate interesting visuals to spur and sustain the interest that will keep people engaged with your content.įind relevant, eye-catching images to supplement the data you're trying to relay to readers - whether they be actual photos, illustrated graphics, or any other kind of engaging visual. Visual elements separate this kind of content from bland lists of facts or statistics. The operative term in the phrase "infographic" is "graphic". Organize your data with compelling visual elements. Whoever made this graphic managed to incorporate hooks, powerful language, and a cohesive theme to articulate their data and what it entails - making it more compelling, engaging, and readable than it would've been if they just threw out a laundry list of hard statistics. Be intentional and interesting with the language you use. See if you can tell a story with your information. A dry infographic isn't going to drum up the kind of enthusiasm or engagement you're looking for.
Once you have your data on hand, try to find a way to convey it with some oomph. An interactive infographic without interesting data is more or less a pretty picture with some information. The first step to creating an interactive infographic - along with virtually any kind of informative content - is gathering data. Gather and compellingly convey your data.
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How to Make an Interactive Infographic 1. That often translates to sincere interest in your business as a whole. Ultimately, you can rope readers in by letting them directly interact with your data, they'll be more inclined to learn and retain the information you're sharing. A study by the Content Marketing Institute found that 75% of marketers agree that non-gated interactive content can provide a "sample" of the brand, resulting in a higher degree of lead nurturing. Interactive content can also help express and promote a brand voice and identity. They add a more immersive element to the medium and, in turn, drive greater engagement.
According to research by DemandGen, 85% of B2B marketers are already using or plan to use interactive infographics as part of their strategy.īut why is that the case? Why are companies so interested in incorporating these kinds of infographics into their content marketing strategies? Well, simply put, interactive infographics are more compelling than static ones.
In many respects, interactive infographics are a big part of the future of informational content.
An interactive infographic is exactly what it sounds like - a visually compelling content form that uses graphic elements to convey hard data, paired with interactive elements like surveys, animations, quizzes, heat maps, and external links.
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